The eye-catching Kiddi Pick PT Cruiser was presented recently to Paula Dudley - General Manager of 5+ A DAY by Stuart Johnston of Progressive Enterprises and David Smith of Freshmax in recognition of Paula’s efforts in the development of New Zealand’s 5 + A DAY programme.

The 5+ A Day programme was launched by United Fresh in September 1994. It has gained a large and enthusiastic following and as a result, research shows that the consumption of fresh fruit and vegetables is rising. 5+ A Day is everywhere - in supermarkets, on packaging, in magazines, in schools, on buses, on TV and radio, in our newspapers, and on everyone's lips!
New Zealand is one of 18 countries globally that has a nationwide 5+ A Day campaign. Latest research shows that 81% of all New Zealanders are aware of the 5+ A Day message.

“New Zealand has won the bid to host the next International 5+ A DAY / World Health Organisation symposium, meeting in Christchurch in 2004. This is mostly due to Paula and we are thankful for Paula’s effort, determination and hard work to make this happen” said David Smith, Vice President – United Fresh.

The objective of the 5+ A Day programme is to encourage all New Zealanders to eat and enjoy fresh fruit and vegetables. 5+ means 5 or more servings of fresh fruit and vegetables a day. A serving is about a handful and is relative to age and size.