In line with international trends, Freshmax has invested strongly in coolchain management. Produce shelf life and quality is maintained through a network of refrigerated wholesale facilities.

Freshmax provides quality-conscious customers with a total range of fruit and produce, through an extensive nationwide and international network of growers. It supplies both fruit and vegetables to supermarket chains and independents. Freshmax is a Vegfed approved supplier of New Zealand fresh fruit and vegetables.

State-of-the-art banana ripening rooms located in Auckland and Christchurch support Freshmax's New Zealand agency for Lapanday products. Freshmax has a focused branding strategy which plays a vital role in the growth of the banana category. This consumer orientated approach is implemented across the Freshmax product range.