Intermax is one of New Zealand's leading fresh
produce exporters. The key to its success is the holistic
approach it takes to fresh produce marketing. Intermax
staff understand the entire process from how a crop
grows, how it is best harvested, post harvest processes,
quality control, insurance, dispatch, overseas freighting,
arrival inspections, customer performance and market
monitoring.
Intermax people participate at industry
level on various product group committees and contribute
to collective export strategies. They are involved in
the implementation of food safety and product traceability
systems together with New Zealand Customs, the Ministry
of Agriculture and Forestry (MAF) and other regulatory
bodies. Intermax holds seven export licenses under New
Zealand Horticulture Export Authority (HEA) regulations.
In addition to marketing its product
range, Intermax also provides sales and marketing expertise
to Applemax and Fruitlynx. Of particular interest to
Intermax is the pursuit of opportunities to market apples
and pears under the now deregulated industry environment.
Similarly, the export of kiwifruit is developing successfully
under the Collaborative Marketing process.
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