Healthy Relationships

We apply high standards of honesty and fairness in all our dealings and consistently seek mutually beneficial outcomes with business partners.

We’re proud of our people and believe that by coaching, developing and guiding them we will satisfy our present and future objectives.

Healthy Ideas

We recognise the changing needs of our customers and promote constant innovation in the format and quality of our product offering.

As well as maintaining strong ethical values, we are in an endless search for excellence and quality in our products, systems and operating practices.

Healthy Customers

We care about the health and well-being of our customers and are major supporters of the 5+ A DAY programme which aims to encourage all New Zealanders to eat and enjoy fresh fruit and vegetables.



Our Mission
To take a fresh approach to the marketing of fruit and produce, leading through innovation, supply chain excellence and an unwavering attention to the needs of our customers.